T-Mobile sub brand Simpa gave us a task to increase the number of their prepaid customers while engaging the existing fan base at the same time. Since the campaign was running during the whole month of November, our creative solution was centered around Movember, using moustaches as a dominant visual element. Our solution was a photo contest mobile app with comprehensive social media integration for Facebook and Twitter.
Fans were invited to take a selfie and apply a computer generated moustache on top of it with intuitive drag and drop composite engine. At the end of the month best selfies were pronunced and the participants won valuable prizes.
Features: Photo upload Photo Gallery Social media sharing Social voting Gamification leaderboard
